Tuesday, November 22, 2011

Email Marketing

Email Marketing

Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, rich and enticing information and advertisements. Find the right tools and the right tips for your email marketing efforts here.

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Email Marketing Tips, Tricks and Secrets

Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful for you.

Address Recipients with Their Name in Email Campaigns

Make your newsletter recipients feel more like themselves, less like mere numbers by greeting them individually and personally.

Avoid $$$ Signs in Email Marketing Campaigns

Why "$$$" won't bring you $$$.

Avoid Email Marketing During the Holidays

Holidays are often holidays from email, too. That's why email marketing during the holidays is often not very effective.

Avoid Mistyped Addresses by Requiring Retyping

Avoiding having people enter @htomail.cmo and @yhoo.com in the signup form for your newsletter.

Create a Clear Call to Action in Email Marketing Campaigns

Make sure recipients of your email marketing message know what you expect them to do (and what they can expect in return).

Defining Opt-In Email Marketing

My newsletter is "opt-in", sure! What that means? Um... well. yes.

Don't "Fix" Mistyped Email Addresses

Never fiddle with your subscribers' email addresses, not even if they obviously can't type.

Don't Forget the Preview Pane in Your Campaign

Move the boring stuff down the page, and greet recipients with your best offer instead.

Email Marketing Needs to Reflect Your Corporate Design

If it's your email marketing, make people see instantly that it is your email marketing.

Emphasize with Words, Not Exclamation Marks in Your Copy

The path to successful email marketing is not paved with exclamation marks.

Experiment with Link Placement in Newsletters

Maximize performance by putting the right links in the right places.

Get Subscribers Through Cooperation with the Competition

Make the pie of newsletter subscribers larger together.

Getting the Names of Anonymous Subscribers I

Turn your anonymous users into subscribers you can greet personally — by asking them for their name.

Getting the Names of Anonymous Subscribers II

Who doesn't want to be greeted with her name?

How to Get Newsletter Subscribers with Sweepstakes

Build your list with sweepstakes, but keep an eye on the quality of your subscribers.

How to Interpret Email Newsletter Open Rates

What the open rate of an email marketing campaign or newsletter can tell you -- and what it can't.

HTML or Plain Text: Let Your Recipients Decide

If you can't decide whether you should publish your newsletter as HTML or plain text, do both and let your recipients decide individually which they prefer.

Include an Easy to Use Unsubscription Link in Newsletters

Unhappy subscribers are worse than no subscribers. An easy and fail-safe way to unsubscribe is a way to make subscribers happy.

Inform Your ISP About Your Email Marketing Activities

The connection to your ISP is one of the most important. So make sure they know that you're sending legitimate bulk email and won't disconnect you as a spammer.

Instruments of Email Marketing

There is more to email marketing than personalized mass mails and newsletters. Discover all the forms and instruments of effective email marketing.

Learn from Spam

Spammers can teach you a lot about email marketing.

Make HTML and Plain Text Parts Have Corresponding Content

To make it more difficult for spam to fool them, spam filters check that the plain text and HTML parts of email messages do correspond.

Make it Easy for Subscribers to Change Their Email Address

Lose one address, gain another, retain a subscriber when a user's email address changes.

Make Landing Pages Fit Your Email Marketing Campaign

An email marketing campaign is nothing without a landing page, so make sure it visually belongs to its campaign and does not irritate the user.

Make Sure Unusbscriptions are Effective Immediately

Avoid a spam-like impression by making sure unsubscriptions from your newsletters or email marketing lists go into effect immediately.

Make Sure Your Email Marketing ASP is Opt-In Only

How does an opt-in list go together with being blocked and filtered as a spammer? It may be your email marketing service provider's fault.

Marketing: If You Use Sound, Make Sure it Rocks

No audio is better than weak audio, but... audio that rocks can boost your email marketing campaign.

Motivate People to Sign Up for Your Newsletter with a Bonus

An additional bonus can improve the chance that somebody will sign up for your newsletter significantly.

Newsletter Content Ideas: Asking the User's Questions

Content ideas usually have this form: "How can I do this?". So how can I get great content ideas?

Newsletter Content Ideas: Press Summary

Consolidating news provides a useful service to your newsletter subscribers, and it shows your expertise in the field, too.

Newsletter Content Ideas: The Calendar and Holidays

If you are searching for inspiration for your newsletter, all you need may be a holiday. The year is rich in holidays, occasions and festivities to write about or to relate to.

Prefill Forms on Landing Pages

Make purchasing easy by prefilling forms on pages reached from your newsletter.

Prioritize Newsletter Content for More Clicks

Here's a cheap and easy way to personalize and optimize the content in your newsletter for individual recipients.

Put Newsletter Sign-up Boxes on Every Page

Make sure visitors can sign up to your newsletter when and where they want.

Reply to Requests Within 1 Day

You've got 24 hours to win — or lose — a customer, so be sure to reply to emails within a day.

Rule of Thumb How Often to Send Your Newsletter

Find the right frequency for your email marketing efforts.

Rule of Thumb When to Send Your Newsletter

Monday, Tuesday, Wednesday, Thursday, Friday, Saturday or Sunday? Which day will work best?

Sales Pitch Makes No Newsletter

Newsletter subscribers expect and deserve content, which salespeak alone is not.

Send Newsletters at Least Once a Month

If you send your newsletter less often, your subscribers may forget about you and their signing up, and perceive your mailing as spam.

Send Newsletters On Time

Weekly, adv.: every week; etc. Here's why it's important to send your newsletter periodically, and on time.

Send Your Email Marketing Messages as Multipart/Alternative

Get the best of both worlds and give those who prefer HTML a rich version and those who prefer plain text and plain alternative — automatically and easily.

Successful Email Marketing is 1-to-1 Permission Marketing

The vision of email marketing: every customer is a special customer.

Test the Layout of Your Newsletter with Email Clients

Make sure your email marketing message looks good not only in your email program, but in your recipient's, too.

Test the Links in Your Email Marketing Messages

If recipients can't click through to your site from your email marketing message, all other efforts were in vain.

The Difference Between Opt-In and Double Opt-In

Do you want your email marketing single opt-in or double-sized? Find out what the difference between single and double opt-in means.

Use a Template for Your Email Newsletter

A template is something to cling to, and something your readers will recognize.

Use Absolute URLs in Email Marketing Messages, Newsletters

Relative URLs will fail to bring people from your newsletter to your site. Absolutely.

Use Bold Face for Emphasis in Email Marketing

Make important text stand out in your email marketing efforts by using bold face.

Use Your Brand in the Subject

Spark interest, and make your recipients comfortable with opening your marketing messages.

Use Your Name in the From: Line

People don't like to read mail from strangers or robots. But messages From: a name they know and trust are welcome.

User Questions Mean Great Content for Newsletters

Tell them exactly what they want to know in your newsletter. A fabulous way to find out what your subscribers do want to know is reading their emails.
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Email marketing software: Mailing software

Sending mailing, newsletters, promotions or invitation?

SendBlaster is the best e-mail marketing software for managing your mailing list.

Discover the free solution or the cost effective one, a pay just one time package to easily manage your email marketing using a desktop software.

E-mail Marketing made easy

Once upon a time, the only way to make a good email marketing campaign was to use Web based solutions. Now you can get the same results and functionalities avoiding expensive web based services and managing your own email marketing using a desktop software.

Create email marketing campaigns with a free bulk email software

Create impact e-mail

See also: How to do an email marketing campaign

Build permission based lists

Build your permission based list

Create customizable forms for your web site.
All collected data will be inserted inside your lists and you may start your permission email marketing immediatly with the free version or purchasing the Pro version.

Analize the effectiveness of your email marketing campaigns

Analyze results of your mailings

An effective email marketing requires to analyze data. SendBlaster & Google Analytics let you know if after reading emails your customers purchase your products, subscribe your website or finalize goals you setted in your Google Analytics.

Moreover we give for free our stats service (now in beta) in order to know stats of email opened, clicks and so on.

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Social bookmarking

Social bookmarking

From Wikipedia, the free encyclopedia
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This article may have too long an introduction for its overall length. Please help by moving some material from it into the body of the article. For more information please read the layout guide and Wikipedia's lead section guidelines. (December 2010)

Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

Descriptions may be added to these bookmarks in the form of metadata, so users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favour of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".[1]

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.[2]

Contents

[hide]

[edit] History

The concept of shared online bookmarks dates back to April 1996 with the launch of itList,[3] the features of which included public and private bookmarks.[4] Within the next three years, online bookmark services became competitive, with venture-backed companies such as Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market.[5][6] They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy).[7] Blink included browser buttons for saving bookmarks;[8] Backflip enabled users to email their bookmarks to others[9] and displayed "Backflip this page" buttons on partner websites.[10] Lacking viable revenue models, this early generation of social bookmarking companies failed as the dot-com bubble burst — Backflip closed citing "economic woes at the start of the 21st century".[11] In 2005, the founder of Blink said, "I don't think it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in approach."[12]

Founded in 2003, Delicious (then called del.icio.us) pioneered tagging[13] and coined the term social bookmarking. In 2004, as Delicious began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services) and the related recommendation system Stumbleupon. In 2006, Ma.gnolia, Blue Dot (later renamed to Faves), and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product.[14]

Sites such as Digg, reddit, and Newsvine offer a similar system for organization of social news.

[edit] Folksonomy

Main article: Folksonomy

A simple form of shared vocabularies does emerge in social bookmarking systems (folksonomy). Collaborative tagging exhibits a form of complex systems (or self-organizing) dynamics.[15] Although there is no central controlled vocabulary to constrain the actions of individual users, the distributions of tags that describe different resources have been shown to converge over time to stable power law distributions.[15]. Once such stable distributions form, the correlations between different tags can be examined to construct simple folksonomy graphs, which can be efficiently partitioned to obtain a form of community or shared vocabularies.[16] While such vocabularies suffer from some of the informality problems described below, they can be seen as emerging from the decentralized actions of many users, as a form of crowdsourcing.

From the point of view of search data, there are drawbacks to such tag-based systems: no standard set of keywords (i.e., a folksonomy instead of a controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).

[edit] Uses

For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.[17]

[edit] Enterprise bookmarking

Main article: Enterprise bookmarking

[edit] Comparison with search engines

With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, people can find and bookmark web pages that have not yet been noticed or indexed by web spiders.[18] Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end-users than systems that rank resources based on the number of external links pointing to it (although both types of ranking are vulnerable to fraud, and both need technical countermeasures to try to deal with this).

[edit] Abuse

Social bookmarking can also be susceptible to corruption and collusion.[19] Due to its popularity, some people have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses.[20]

[edit] See also

[edit] References

  1. ^ Golder, Scott; Huberman, Bernardo A. (2006). "Usage Patterns of Collaborative Tagging Systems". Journal of Information Science 32 (2): 198–208. doi:10.1177/0165551506062337. http://www.hpl.hp.com/research/idl/papers/tags/.
  2. ^ Ben Lund, Tony Hammond, Martin Flack and Timo Hannay (2005). "Social Bookmarking Tools (II): A Case Study – Connotea". D-Lib Magazine 11 (4). doi:10.1045/april2005-lund. http://www.dlib.org/dlib/april05/lund/04lund.html.
  3. ^ "The Scout Report". September 17, 1999. http://www.mail-archive.com/scout-report@hypatia.cs.wisc.edu/msg00038.html.
  4. ^ Extras - itList and Other Bookmark Managers by LaJean Humphries, January 17, 2000
  5. ^ "Livewire: Putting Your Bookmarks on the Web" by Michelle V. Rafter, December 8, 1999 (Reuters)
  6. ^ "Net surfers can backtrack with Backflip", December 3, 1999, CNET News
  7. ^ "Web Services Offer Solutions to Bookmark Overload" by Julia Lawlor, July 13, 2000, New York Times
  8. ^ "New Web Service Offers Portable Bookmark Lists" by Ian Austen, November 11, 1999, New York Times
  9. ^ "Backflip Lets Web Users Store and Share Bookmarks" by Ian Austen, April 6, 2000, New York Times
  10. ^ Andrew Goodman (23 May, 2000). "Someday, We'll All Backflip". http://www.traffick.com/story/05-2000-backflip.asp.
  11. ^ "About Backflip". http://www.backflip.com/company/out_corp_index.ihtml.
  12. ^ Ari Paparo (10 December, 2005). "Getting it Right". http://www.aripaparo.com/archive/001456.html.
  13. ^ Mathes, A., Folksonomies – Cooperative Classification and Communication Through Shared Metadata. Computer Mediated Communication – LIS590CMC, Graduate School of Library and Information Science, University of Illinois Urbana-Champaign, December 2004.
  14. ^ Think Research Featured Concept: Fetch! by members of the Collaborative User Experience group at IBM Research
  15. ^ a b Harry Halpin, Valentin Robu, Hana Shepherd The Complex Dynamics of Collaborative Tagging, Proceedings of the 16th International Conference on the World Wide Web (WWW'07), Banff, Canada, pp. 211-220, ACM Press, 2007.
  16. ^ V. Robu, H. Halpin, H. Shepherd Emergence of consensus and shared vocabularies in collaborative tagging systems, ACM Transactions on the Web (TWEB), Vol. 3(4), article 14, ACM Press, September 2009.
  17. ^ Rethlefsen, Melissa L. (9 2007). "Tags Help Make Libraries Del.icio.us". Library Journal. http://www.libraryjournal.com/article/CA6476403.html. Retrieved 2008-03-12.
  18. ^ Heymann, Paul; Paul; Koutrika, Georgia; Garcia-Molina, Hector (February 12, 2008). "Can Social Bookmarking Improve Web Search?". First ACM International Conference on Web Search and Data Mining. http://dbpubs.stanford.edu:8090/pub/2008-2. Retrieved 2008-03-12.
  19. ^ Tony Hammond, Timo Hannay, Ben Lund and Joanna Scott (2005). "Social Bookmarking Tools (I): A General Review". D-Lib Magazine 11 (4). doi:10.1045/april2005-hammond. http://www.dlib.org/dlib/april05/hammond/04hammond.html.
  20. ^ Beate Krause, Christoph Schmitz, Andreas Hotho, and Gerd Stumme (2008). "The Anti-Social Tagger — Detecting Spam in Social Bookmarking Systems" (PDF). Fourth International Workshop on Adversarial Information Retrieval on the Web. http://airweb.cse.lehigh.edu/2008/submissions/krause_2008_anti_social_tagger.pdf.
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